Ever since smart phones, laptops and tablets have become part of our everyday lives, social media usage has skyrocketed. With all of our personal accounts right in our pockets, it’s so easy to stay plugged into your favorite social and professional lives all day long. It even seems as though social media has become a part of the entertainment industry all on its own.
This article includes statistics and infographics about social media usage and the entertainment industry. Here are some of the numbers that stood out to me:
88% of people consider Facebook & social media a form of entertainment
72% post about movies on their social networking sites after watching them
83% surf the web while watching TV
The multi-screen experience is also a new phenomenon that is changing the entertainment industry. We have the power to connect with people at the touch of our fingertips. On a normal night in my house in Eugene, you can find myself and my roommates watching a movie or tv show (these days it’s been The Bachelorette – embarrassing, I know), with our laptops out and on Facebook, Twitter, StumbleUpon, etc. and our smart phones right next to us texting or Snapchatting our friends. In fact, at this very moment I am watching Sweet Home Alabama, while blogging, while on Facebook. Hey, I’m a good multi-tasker. Social media and entertainment influence each other so much and it is our job to engage and interact with others on these platforms. Whats not entertaining about that?
Zoe Waritz 