Month: April 2012

Tumblr On

Brands are continuing to get creative with the ways they stay transparent with their loyal followers, especially through the means of blogs like Tumblr. This article from Ragan.com presents a guide necessary for a brand’s blogging success.

A big part of blogging – and PR in general – is understanding your audience. From an entertainment PR standpoint, this is crucial. Tailoring your blog to whomever you wish to reach will help you to build your following thus creating a two way communication model. Blogs allow fans and customers to leave comments (wether positive or negative) and also give the curator the option to directly respond to the commentary. For celebrities, blogs are a great way for them to keep their fans updated with their press clippings, innermost thoughts, or upcoming events. Celebrities come with a built in fan base, a luxury brands do not have until they have established their blog as a productive and significant addition to the blogosphere.

The article also talks about blogs that use a significant amount of images, like Vogue, seem to get high levels of traffic and engagement on their blog. Clearly, they know their audience as people viewing their blog are looking for fashion news and advice. Beyonce caused quite the social media storm when she created her own blog a few months ago with personal photos from her life. This was out of character for the superstar because she is known for being very private with her life behind the stage. However, I think it was a great PR move to satisfy the public’s growing curiosity about her life since her and Jay-Z gave birth to their daughter Blue Ivy.

Lately, Tumblr blogs like What Should We Call Me? and Texts From Hillary have blown up on the pop culture spectrum, especially among college-aged kids like myself. Blogs like these go to show that the message doesn’t have to be especially in depth or meaningful to resonate – it just has to capture the attention of your target audience with content that will keep them coming back for more.

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Please Allow Me to (Re)Introduce Myself

For my Strategic Public Relations Writing class, J452, we are required to curate a blog. Luckily, I already have this one up and running! My posts for this class will focus on topics and events relevant to  entertainment and lifestyle public relations. I hope to work in this industry upon graduation next spring, so now is a good time to learn more, connect with professionals and other students, and of course; network, network, network. I will be blogging my own opinions, following national trends and events and of course, asking questions.

In Eugene, I have gained experience working in non-profit PR. Believe it or not, there are not many celebrities or red carpet events in the ole 541. However, this will all change as I am interning in New York City this summer. I am hoping to gain skills in social media, event planning and branding in the city that never sleeps, full of the biggest brand names, celebrities and businesses. Stay tuned as I examine the ups and downs of entertainment public relations and prepare for my move across the country!

My Heart Will Go On

Okay, I’m going to say something that may shock many of you…

Until a few days ago, I had never seen Titanic. I know. It’s not right. I have lived a deprived life up to this point. A few days ago my roommates and I went and saw it in 3D. And after seeing it, I must say it was one of the best three hours I’ve ever spent. And now I’m obsessed, only about 15 years too late.

I’m Back!

It’s the beginning of yet another term here at the glorious University of Oregon (although I’m still waiting for spring to actually begin…) and it seems to be off to a good start thus far. After two weeks – yes I was lucky enough to only have one final on Monday of finals week – of doing nothing but catching up on sleep, dining on my parent’s penny and watching three seasons of Desperate Housewives with my 16-year-old sister, it feels good to be back in Eugene actually being productive.

This term, I am enrolled in Strategic PR Writing, Strategic Planning and Cases, Human Physiology (yuck) and Accounting (double yuck). The sour taste in my mouth from spending a whopping $160 on books that could have been spent on shoes is still lingering. I’m planning on continuing blogging not only for my classes, but for fun as well. Especially to document my equally mounting fear and excitement about moving across the country in three months. In my mind I have my whole Sex and the City lifestyle planned out as I gracefully galavant around New York City in my Manolos (a girl can dream) and take taxis (alright, the subway) to Central Park and beyond. However, its time I begin to prepare myself for Cup ‘O Noodles aplenty and constant sore feet, seeing as heels in Eugene aren’t so practical.

One of the things I am stressing out about the most right now is building my summer wardrobe. I have never lived somewhere as hot and humid as NYC and am a little nervous about the temperature change. But hey, I can’t say I’m not excited for all the girly dresses and flowy tops I’ll be wearing. I am currently on the hunt for maxi dresses, a trend I have been wary to try in the past. However, I am growing up and it’s time to try new things! I am loving this:

Now if only I could get that tan…

This one is from Forever 21… not sure how it would look in person but I am loving the half sheer bottom.

I am most definitely in the market for hi-low skirts, leopard accents (my favorite), wedges of all colors, and mint, mint and more mint, the it-color of the season.

Best of both worlds – a mint maxi dress!


I love this top as well – it will keep you cool on a hot day but the half sleeves make it interesting.

I had to with that last one – how amazing does that look?!

Well, it’s off to bed for me before another day of class and preparing for the debauchery that is sure to ensue on our first weekend back of Spring Term 2012. Cheers!