Month: June 2012

Summer Blockbusters

In addition to sun, pool time and other summertime activities that are fast approaching us, it is also summer movie season. With social media, it is easy to measure which flicks are gaining the most buzz online.

According to this article from, the movie that has created the most buzz thus far is Snow White and the Huntsman, starring Charlize Theron and Kristen Stewart. Following Snow White is The Avengers in second and Ted, a film by Seth McFarlane of Family Guy fame.

Ted, a film about a grown man and his animated stuffed bear has done an amazing job at marketing the film online. This not only saves them a ton of money – social media is free after all – it also has gained them a large following of fans before the movie has even come out. The movie has close to 350,00 likes on Facebook, popular and current Twitter and Tumblr pages, and a YouTube channel of which the movie trailer has been viewed more than 15,00,000 times.

This just goes to show that a movie doesn’t need million dollar advertisements to create a buzz about the film. Sure, it helps, but in these times it’s all about social media.


London 2012

With the digital world bigger and more popular than ever, the Olympics had to find a way to transition from sole TV coverage to being reachable on every platform. They have made some developments that will make it incredibly easy to stay up to date with all of the results from this summer’s upcoming games in London.

These additions to the Olympics viewing experience make it much easier to track your favorite athletes and check times of when different events are on. will be live streaming every event and have their own YouTube channel as well (so you can re-watch events whenever you want). For mobile devices and tablets, there are two different apps that have been created that will allow you to watch live streams and highlights. And of course, for television there are satellite channels for sole coverage on basketball and soccer.

It is very important that NBC and the Olympics monitor their different means of broadcast this summer. The Olympics is one of the larget worldwide events that needs a large amount of media coverage – coverage that must be easily found and played. It will be interesting to see how effective these new developments are for the games. It will also be pivotal for the Olympics to utilize social media for coverage – that way they can announce medalists, times of events and any other important updates.

Celebrity Resurrections

In April, the music industry was rocked when a holographic image of the late Tupac Shakur made an appearance at Coachella music festival. This was the first major event that this technology was used at – the company, Digital Domain is owned by none other than James Cameron.

Ever since Tupac, there has been talk of resurrecting other late celebrities for entertainment purposes. If it’s possible to bring back these stars, why wouldn’t it continue to happen? There could be a Michael Jackson concert every weekend. The latest rumors are circling talk that a Marilyn Monroe hologram will soon make an appearance. The company, Digicon Media, is in early plans of developing a show with the tentative title – Virtual Marilyn Live – A Musical Celebration of the Birth of the Pop Icon.

The list goes on of deceased celebrities that are in talks to be brought back to life. However, this raises the question of if we want to celebrate these entertainment icons and remember them when they were actually alive – or should we embrace the holograms as just another way of celebrating their lives?