Month: March 2012

25. My Very Own Website

Wow – the end has come. This is my last official blog post for J456, Creative Strategist. I even got to make my very own website!! Here is the link:

http://www.cargocollective.com/zoewaritz

I intend to keep up with my blog even though class is drawing to an end. What’s next for me is preparing to move to New York City this summer and interning there. I am ecstatic to begin these life adventures and experiences. Stay tuned!

24. The Story of Sushi

 

I found this video on Hypebeast, a digital fashion, arts & entertainment magazine. Bamboo Sushi in Portland is being nationally recognized for partnering with marine stewardship organizations to make sure the fish they serve “adheres to processes that protect and sustain the fragile ecosystem of the oceans where the fish was caught”. This video is amazing – the filming, the story and all of the artistic sushi really resonates and further ensures the restaurants beliefs about preserving the environment. From the ocean to your plate, the process is truly a beautiful one.

23. Celebrity Branding – Lindsay Lohan Edition

Our memories of a red-haired freckled Lindsay Lohan have faded as we now think of her as a rail-thin, drugged out and troubled socialite who has lost sight of her true talent. The days of “The Parent Trap” and “Mean Girls” have long passed as Lohan is now known in the media for problems in her personal life and with the law.

Last night, Lohan made an interesting career move, possibly hoping to begin her big comeback as a serious actress by hosting Saturday Night Live. I was not sure what to expect as she has not seriously acted in years and isn’t exactly the most respected in the industry.

After watching her sketches, I was not disappointed, but I was not super pleased with her performance. The critics gave Lohan mixed reviews as well. A lot of times she was just an accessory in the skits and didn’t really stand out. A lot of her lines seemed forced and you could tell she was reading cue cards.

High profile celebrities like Lohan have to be so careful with branding their name. It only takes a few mistakes to change someones reputation from Oscar worthy to troubled party girl. Now, she is having trouble finding work because she is known for being a hassle on set and the industry professionals don’t want to deal with her immature behavior.

Trying to come back up from the bottom is one of the hardest thing for a celebrity to do. Few are successful with re-branding their name, which is ultimately an empire. Look at Kim Kardashian, the Kardashian name is worth millions itself. They may not be the smartest or most talented family, but they are pretty damn good at branding themselves.

Here is one of the best sketches from Lohan’s gig on SNL. However, I acredit most of my laughs to Kristen Wigg.

22. How Much is Too Much?

The age old question – “how much advertising is too much?” is addressed in this article from Ad Age about the advertising for Universal Picture’s new film “The Lorax”. The Lorax appeared as a guest judge on the popular talent show “The Voice”, and endorsed the new Mazda SUV, Pottery Barn and Whole Foods, to name a few.

The basic premise of the movie is that the environment has been trashed by industrialization in a town and the Lorax with the help of a little boy, try to bring the trees back to life. It seems a bit hypocritical that the main character from a movie about saving the environment is endorsing an SUV. However, apparently this new model vies to increase fuel efficiency.

There has been quite the uproar from The Campaign for a Commercial-Free Childhood who believe turning an inspirational character into a car salesman is unethical. While everyone is entitled to their own opinion, and shameless advertising will always exist, we have to ask ourselves, how much is too much?

21. The Sheen Effect

Last year, America was entranced by the antics of bad boy Charlie Sheen. He coined the phrase “winning”, lived in a house with his porn star-esque girlfriends (whom he referred to as “goddesses”) and he drank “tigers blood”. Of course, we ate it all up. Once he got the boot from “Two and a Half Men”, his media spotlight faded a little bit.

Fiat decided to have Sheen star in their latest ads for the 500 Abarth. It features him driving the car around a mansion while flocks of beautiful young women stand around amazed by the speed of the vehicle.

The tag line for the ad, “Not all bad boys are created equal” goes hand in hand with Sheen’s reputation. The ad has everything a typical car ad consists of – fast car, beautiful women. Portraying the product as a luxury for the “bad boy” customers is generally effective. Watch and critique!

 

20. Leap Year

Twitter is all abuzz today with a day that only comes along every few years – February 29. A year with one extra day is not one to just let pass you by. I’ve got a few ideas on how to spend this glorious day… hey, it’s one extra day to get things done right??

1. Head on over to Subway and make the best of the last day of Februrany – and hey! They’ve got another advertising ploy to go along with your 5-dollar-footlong! A free cookie with your 12-inch sandwich. Free Cookie Day is even the number 1 trending topic on Twitter – oh, wait no – it’s promoted. Isn’t that cheating??

2. Wish me a Happy 1/2 Birthday. Technically my half birthday is February 30th, but that doesn’t exist so I’ve decided today will be my special 1/2 day. Yay me.

3. Read this article about how to boost your brand through social media

4. Watch this video that was created by Everynone titled “Words”

5. Now watch this one that was recreated with user-generated content

6. Close your eyes and take a deep breath – it’s week 8, everyone’s stressed, the workload is plentiful – trust me, just do it.

7. Text someone you love an ugly picture of yourself. My friend Allison and I do it all the time. The best is when I’m sitting in lecture and my phone vibrates with a glorious yet hideous (sorry, Allison) photo. You’ll get a good laugh out of it.

8. Compliment a stranger – who knows you may make their day.

9. http://www.msnbc.com – Get informed.

10. And finally –

I hope everyones February 29th is all they dreamed it would be and more. And cherish it… it’s a day we won’t see again until 2016 when we are long gone from Eugene and out living in – AH!!! – the real world. Happy almost Spring everyone!!