Summer Blockbusters

In addition to sun, pool time and other summertime activities that are fast approaching us, it is also summer movie season. With social media, it is easy to measure which flicks are gaining the most buzz online.

According to this article from mashable.com, the movie that has created the most buzz thus far is Snow White and the Huntsman, starring Charlize Theron and Kristen Stewart. Following Snow White is The Avengers in second and Ted, a film by Seth McFarlane of Family Guy fame.

Ted, a film about a grown man and his animated stuffed bear has done an amazing job at marketing the film online. This not only saves them a ton of money – social media is free after all – it also has gained them a large following of fans before the movie has even come out. The movie has close to 350,00 likes on Facebook, popular and current Twitter and Tumblr pages, and a YouTube channel of which the movie trailer has been viewed more than 15,00,000 times.

This just goes to show that a movie doesn’t need million dollar advertisements to create a buzz about the film. Sure, it helps, but in these times it’s all about social media.

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One comment

  1. I read an article not long ago that mentioned “word of mouth spreads much faster, both positive and negative, than ever before.” I believe there’s why movies now swoosh to social media platforms and make a strong presence to engage potential audience beforehand. Hollywood is the real early adopter of social media tools and it exhibits the best practice of social media promotion in the world. We see how “Ted,” “The Avengers” and other movies claim their territory on social media sites months before their debut. We also see how powerful social media can be when a crisis comes out of nowhere: The Bruno shows how a movie could reverse the predicament by surfacing on social media quickly even the die has been cast. They actually turn a crisis into profit by deploying a Twitter Campaign appropriately and smartly.

    I like your conclusion: “This just goes to show that a movie doesn’t need million dollar advertisements to create a buzz about the film. Sure, it helps, but in these times it’s all about social media.” A movie now can sweep much more money with much less marketing cost, so why not?

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