Social Media has become such a huge part of our culture it has the power to change people’s lives.
Perhaps you’ve heard of Justin Bieber? The 18-year-old multi-millionaire recording artist was discovered in 2008… on YouTube. Other popular artists like Colbie Callait, Jessie J and Lily Allen were discovered through social media. This continues to show us just how important social media is to our digital-driven culture.
When MySpace made its debut in 2003 and continued to peak in the years following, it was based around discovering new artists. Artists had pages that were different from those of normal users – it was a place where they could display their newest songs and even let people showcase their favorite artist’s songs on their own personal pages. As the MySpace fad died out sites like Facebook, Twitter and YouTube picked up the pieces. YouTube is simply a place where anyone and everyone can upload videos – from music videos to classic movies of babies laughing (This one has more than 35 million views – that itself says something about the reaching power of YouTube.)
These progressions in the digital world make me wonder what will happen in the future for the music industry. Seeing as hard copies are a dying breed, when will they be completely irrelevant? Are there forums or channels where aspiring artists on YouTube can connect and spread the word about their music?