22. How Much is Too Much?

The age old question – “how much advertising is too much?” is addressed in this article from Ad Age about the advertising for Universal Picture’s new film “The Lorax”. The Lorax appeared as a guest judge on the popular talent show “The Voice”, and endorsed the new Mazda SUV, Pottery Barn and Whole Foods, to name a few.

The basic premise of the movie is that the environment has been trashed by industrialization in a town and the Lorax with the help of a little boy, try to bring the trees back to life. It seems a bit hypocritical that the main character from a movie about saving the environment is endorsing an SUV. However, apparently this new model vies to increase fuel efficiency.

There has been quite the uproar from The Campaign for a Commercial-Free Childhood who believe turning an inspirational character into a car salesman is unethical. While everyone is entitled to their own opinion, and shameless advertising will always exist, we have to ask ourselves, how much is too much?


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